sequential rhythm through the space = route (01) + interaction (01) + route (02) + interaction (02)  // route (01) = dark space shocks and quietens - introduction and highlighting of the product // interaction (01) = contrasting bright space - play between canvas and exhibit - intrigues curiosity to initiate interaction with the product as well as with the elements within the space // route (02) = even brighter beam  - white corridor space pulls you into the changing space // interaction (02) = full interaction with the product set in an intimate yet flexible space // rhythm is experienced in reverse on the way out - curiosity revisited, interaction remembered